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image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
Thunderbird International Business Review
Article . 2001 . Peer-reviewed
License: Wiley Online Library User Agreement
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NTT DoCoMo and m‐commerce: A case study in market expansion and global strategy

Authors: Syed Tariq Anwar;

NTT DoCoMo and m‐commerce: A case study in market expansion and global strategy

Abstract

AbstractThis case discusses and evaluates NTT DoCoMo's overseas expansion and global strategies in the wireless and mobile phone industry. The primary objective of this work is to examine NTT DoCoMo's recent acquisitions within the concept of internationalization and global expansion issues. Analysts believe that in the next five years, NTT DoCoMo will become one of the leading players in the global wireless industry because of increasing consumer demand and growth potential. On the other hand, NTT DoCoMo may also face a heightened competition and will be challenged by other competitors in Japan and other markets. © 2002 John Wiley & Sons, Inc.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
13
Average
Top 10%
Average
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