ABSTRACT United Nations Sustainable Development Goal 15 (Life on Land) (SDG 15: LoL) has gained renewed importance as biodiversity and land conservation emerge as strategic imperatives for sustainable business practices. I use logistic regression to investigate corporate environmental initiatives' influence on advancing SDG 15. Framing my arguments within the corporate environmental reputation framework and building on the resource‐based view and dynamic capability theory, I propose that environmental initiatives, namely: biodiversity impact reduction, environmental restoration, environmental expenditure, environmental supply chain management, and environmental partnership, have positive effects on supporting SDG 15. The study findings reveal the strategic role of environmental initiatives in advancing SDG 15, offering insights for corporations and policymakers seeking to align business practices with SDG 15. Further, I document that the effect of environmental expenditure and environmental partnerships on SDG 15 is more pronounced when there is an absence of biodiversity impact reduction, environmental restoration, and environmental supply chain management.