AbstractVarious Software Reliability Growth Models (SRGMs) have been developed over last five decades to estimate the failure rate, software reliability and remaining number of faults in the software during testing phase of software development life cycle. There are numerous SRGMs available in the research literature and in the presence of numerous SRGM, appropriate selection is a staggering task for the software testing professionals. In the software reliability area, researchers have always been interested to select the optimal SRGM to use in a particular situation. In this study, we have developed an integrated technique based on Criteria Importance Through Inter Criteria Correlation (CRITIC) and Technique for Order Preference by Similarity to an Ideal Solution (TOPSIS) to select the optimal SRGM. The weights of criteria are obtained by the CRITIC method and SRGMs are ranked by order using TOPSIS method. The working of proposed integrated CRITIC‐TOPSIS approach is illustrated on the two real‐time failure data sets. Furthermore, the methodology validation idea supports the current study by comparing the results obtained with the previous multi‐criteria decision making (MCDM) methodologies namely Additive Ratio Assessment (ARAS). The study revealed that the ranking of SRGMs can be solved effectively using the integration of CRITIC and TOPSIS. The result of this study plays a significant role to take decisions and to evaluate the feasibility of SRGM.