AbstractThis is a review of recent developments in the application of AdS/CFT methods to some condensed matter problems. In particular we present the holographic description of a local quantum critical state, related to (non)‐Fermi liquids and the strange metal, that appears in large N CFTs with a gravity dual at finite density and zero temperature, and explore its properties by probing it with fermionic operators. Further we discuss possible bosonic and fermionic instabilities, leading to s‐, p‐ or d‐wave holographic superconductors and “electron stars”. Finally we present a realization of local quantum criticality with an impurity problem.