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Proceedings of the Association for Information Science and Technology
Article . 2023 . Peer-reviewed
License: Wiley Online Library User Agreement
Data sources: Crossref
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A Mild Approach to Prebunking Health Misinformation in Social Media: Digital Nudging

Authors: Xinyue Li; Mandie Liu; Jingwen Lian; Qinghua Zhu; Xiaokang Song;

A Mild Approach to Prebunking Health Misinformation in Social Media: Digital Nudging

Abstract

ABSTRACT The governance of health misinformation has been a hot topic in both social practice and academic research. Due to its proactive and timely nature, prebunking represents an emerging and efficacious intervention. However, previous research on prebunking primarily focuses on presenting arguments or techniques to the public in a direct and coercive manner, which remains limited in its scope and efficacy. This study aims to implement prebunking in social media by utilizing a milder approach, namely digital nudging. We conduct a web‐based pre‐experiment to test the effectiveness of warning, social and disclosure nudge, and obtain data from 104 participants. The preliminary results show that the warning and social nudge can mitigate the credibility of misinformation and decrease individual's sharing likelihood. Furthermore, eHealth literacy acts as the moderator in the impact of social nudge. This study broadens the comprehensions of the misinformation governance and digital nudging, and furnishes practical implications for the implementation of prebunking in social media.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
1
Average
Average
Average
gold