Abstract This article proposes a new experimental technique to simultaneously measure radial die swell and velocity profiles of polystyrene melt flowing in the capillary die of a constant shear rate rheometer. The proposed technique was based on parallel coextrusion of colored melt‐layers into uncolored melt‐stream from the barrel into and out of the capillary die. The size (thickness) ratio of the generated melt layers flowing in and out of the die was monitored to produce the extrudate swell ratio for any given radial position across the die diameter. The radial velocity profiles of the melt were measured by introducing relatively light and small particles into the melt layers, and the times taken for the particles to travel for a given distance were measured. The proposed experimental technique was found to be both very simple and useful for the simultaneous and accurate measurement of radial die swell and velocity profiles of highly viscous fluids in an extrusion process. The variations in radial die swell profiles were explained in terms of changes in melt velocity, shear rate, and residence time at radial positions across the die. The radial die swell and velocity profiles for PS melt determined experimentally in this work were accurate to 92.2% and 90.8%, respectively. The overall die swell ratio of the melt ranged from 1.25 to 1.38. The overall die swell ratio was found to increase with increasing piston speed (shear rate). The radial extrudate swell profiles could not be reasoned by the shear rate change, but were closely linked with the development of the velocity profiles of the melt in the die. The die swell ratio was high at the center (∼1.9) and low (∼0.9) near the die wall. The die swell ratio at the center of the die reduced slightly as the piston speed was increased. Polym. Eng. Sci. 44:1960–1969, 2004. © 2004 Society of Plastics Engineers.