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Psychology and Marketing
Article . 2023 . Peer-reviewed
License: CC BY
Data sources: Crossref
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A meta‐analysis on peer‐to‐peer accommodation adoption

Authors: Md Ashaduzzaman; Scott Weaven; Mitchell Ross; Charles Jebarajakirthy; Jiraporn Surachartkumtonkun; Haroon Iqbal Maseeh;

A meta‐analysis on peer‐to‐peer accommodation adoption

Abstract

AbstractPeer‐to‐peer‐accommodation, a sharing economy‐based business model, enables using unutilized houses, apartments, and rooms of individuals to provide shared accommodation to tourists and travelers. On account of the importance of peer‐to‐peer accommodation, many studies have been conducted on factors/stimuli driving peer‐to‐peer accommodation adoption; however, findings remain inconsistent and fragmented. Accordingly, using the stimulus‐organism‐response model, this meta‐analysis provides generalized findings on determinants driving peer‐to‐peer accommodation adoption. Our meta‐analysis shows that stimuli (service characteristics, psychological aspects, social aspects, and technological aspects) drive the organism (perceived service quality) which in turn drives peer‐to‐peer accommodation adoption. Further, our moderation analysis shows that the relationship between these stimuli and the organism, and the relationship between the organism and peer‐to‐peer accommodation adoption, vary depending on four moderators: sample type, country of study, survey administration method, and sample size. Overall, this study contributes to the stimulus‐organism‐response theory by extending it to the meta‐analytical approach and suggesting a new organism for inclusion in the original stimulus‐organism‐response model. This meta‐analysis also contributes to the peer‐to‐peer accommodation and sharing economy literature and provides practical recommendations for accommodation platform providers and their listed houses to develop marketing strategy and policy.

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Keywords

Commerce, 150, Psychology, tourism and services, management

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    popularity
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    Top 10%
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
24
Top 10%
Average
Top 10%
Green
hybrid