Retail Atmospherics and In‐Store Nonverbal Cues: An Introduction

descriptionPublicationkeyboard_double_arrow_right Article 09 Jun 2014 United Kingdom English Publisher:WileyJournal:Psychology & Marketing, volume 31, pages 469-471 (issn: 0742-6046, eissn: 1520-6793,

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Authors: Grewal, D; Roggeveen, A; Puccinelli, N; Spence, C;

doi: 10.1002/mar.20708

Retail Atmospherics and In‐Store Nonverbal Cues: An Introduction

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Abstract

ABSTRACTCustomers' in‐store experiences are having a profound impact on their shopping behavior. In this special issue, two key variables are highlighted: the retail environment and role of nonverbal cues. The eight papers in this special issue present numerous cutting edge issues in these two research domains. Each of these papers and some of their salient contributions are briefly overviewed in this introductory editorial. The goal of this special issue (and the articles in it) is to serve as an impetus for additional research.

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United Kingdom

Related Organizations

University of Oxford
United Kingdom
Babson College
United States

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