AbstractThis exploratory study analyses the role of tourist experience, especially tourist satisfaction, in subsequent migration from the UK to the municipality of Calviá, Mallorca, Spain. An overview and commentary is provided of theory relating to both tourist satisfaction and migration. Through a series of elite interviews, in‐depth micro‐studies and a questionnaire, which provides a small quantitative component, it is established that the motivation given by tourist satisfaction can be recognised as a key catalyst for migration. Classic migration motivations cannot be entirely discounted, and the migration decisions are multi‐stage through time. But tourist satisfaction—and particularly the two satisfaction components of performance and emotion—is especially relevant in the micro‐perspective of migration decision‐making. Copyright © 2008 John Wiley & Sons, Ltd.