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image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Strategic Changearrow_drop_down
image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
Strategic Change
Article . 2025 . Peer-reviewed
License: Wiley Online Library User Agreement
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The Efficacy of Igor Ansoff's Strategic Success Hypothesis: A Comparative Analysis of Strategic Diagnostic Models

Authors: Veselina Vracheva; Robert C. Moussetis;

The Efficacy of Igor Ansoff's Strategic Success Hypothesis: A Comparative Analysis of Strategic Diagnostic Models

Abstract

ABSTRACT This conceptual analysis compares Ansoff's strategic success hypothesis (SSH) with contemporary strategic diagnostic tools, highlighting its unique strengths and complementarities with contemporary strategic diagnostic frameworks. Proposing a dynamic, prescriptive, and adaptive approach to strategic management, SSH aligns internal capabilities with external market conditions to guide strategic choices. The study demonstrates that, unlike static models like the strategy diamond, VRIO framework, and business model canvas, SSH helps organizations continuously adjust their strategies to the level of market turbulence. SSH emphasizes immediate strategic fit over long‐term planning, surpassing tools like the three horizons model and balanced scorecard. While blue ocean strategy focuses on creating new markets, SSH optimizes competitive positioning within existing ones. SSH reinforces continuous alignment through environmental scanning, dynamic reviews, and scenario planning, ensuring businesses stay agile. As such, SSH remains relevant for companies today. Compared to frameworks like the Observe, Orient, Decide, Act loop and Cynefin framework, it provides structured strategy formulation and real‐time adaptability but lacks a robust execution methodology and is prone to potential rigidity in very fast‐evolving technology landscapes. Nevertheless, this comparative analysis concludes that when integrated with execution‐focused tools, SSH supports a holistic approach to strategic management and can guide managers in the reassessment and recalibration of the firm's strategies for optimal environmental responsiveness. The assessment suggests specific managerial implications.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
1
Average
Average
Average
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