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Research@WUR
Article . 2023
License: CC BY NC ND
Full-Text: https://edepot.wur.nl/588709
Data sources: Research@WUR
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Journal of Operations Management
Article . 2023 . Peer-reviewed
License: CC BY NC ND
Data sources: Crossref
Journal of Operations Management
Other literature type . 2023
Data sources: Erasmus University Rotterdam - Research Information Portal
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Advancing the marketing‐operations interface in omnichannel retail

descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 22 Feb 2023 Netherlands English Publisher:WileyJournal:Journal of Operations Management, volume 69, pages 188-196 (issn: 0272-6963, eissn: 1873-1317, Copyright policy )
Authors: Robert Rooderkerk; Sander de Leeuw; Alexander Hübner;

doi: 10.1002/joom.1241

Advancing the marketing‐operations interface in omnichannel retail

Country
Netherlands
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Keywords

Life Science

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 22
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Top 10%
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Top 10%
Powered by OpenAIRE graph
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
22
Top 10%
Average
Top 10%
Green
hybrid