AbstractIn this paper we introduce the concept of fair reception of a graph which is related to its domination number. We prove that all graphs G with a fair reception of size γ(G) satisfy Vizing's conjecture on the domination number of Cartesian product graphs, by which we extend the well‐known result of Barcalkin and German concerning decomposable graphs. Combining our concept with a result of Aharoni, Berger and Ziv, we obtain an alternative proof of the theorem of Aharoni and Szabó that chordal graphs satisfy Vizing's conjecture. A new infinite family of graphs that satisfy Vizing's conjecture is also presented. © 2009 Wiley Periodicals, Inc. J Graph Theory 61: 45‐54, 2009