High‐Definition 360 panoramic network live broadcasting is more and more popular with its rich expressiveness. However, for the short track speed skating which has ultra‐high bit rate requirements, High‐Definition 360 panoramic network live broadcasting needs a lot of computation and network bandwidth resources. In this paper, we propose a Software‐Defined Networking (SDN)‐based Information Centric Networking (ICN)‐assisted edge network live broadcast architecture to realize the allocation of transcoding tasks and transmission of massive streaming data. The experimental results show that by combining scheduling and transcoding resource allocation, the users' Quality of Experience (QoE) can be optimized and the delay requirements can be met.