© 2005 Wiley Periodicals, Inc. Published online in Wiley InterScience (www.interscience.wiley.com). DOI 10.1002/ert.20063 As the economy gains momentum and businesses begin expanding once again, employers are recognizing the increasing importance of retaining their top performers. The key to keeping these valued employees is maintaining a high level of job satisfaction. As human resources professionals, you play an integral role in ensuring the appeal of your firm’s work environment. The practices, policies, and programs that your group establishes are the foundation for efforts throughout the organization to maintain high morale and retain staff. Most people do not leave their employers for one reason alone. Many issues generally shape an individual’s perceptions about his or her position and the company as a whole. Building job satisfaction therefore requires a multipronged approach. Following are strategies that are designed to improve employee motivation and, ultimately, retention rates.