Abstract Properly assessing temporal patterns is a central issue in ecology in order to understand ecosystem processes and their mechanisms. Mast seeding has traditionally been described as a reproductive behavior consisting of highly variable and synchronized reproductive events. The most common metric used to measure temporal variability and thus infer masting behavior, the coefficient of variation (CV), however, has been repeatedly suggested to improperly estimate temporal variability. Biases of CV estimates are especially problematic for non‐normally distributed data and/or data sets with a high number of zeros. Some recent studies have already adopted new metrics to measure temporal variability, but most continue to use CV. This controversy has started a strong debate about what metrics to use. We here summarize the problems of CV when assessing temporal variability, particularly across data sets containing a large number of zeros, and highlight the benefits of using other metrics of temporal variability, such as proportional variability (PV) and consecutive disparity (D). We also suggest a new way to look at reproductive behavior, by separating temporal variability from frequency of reproduction, to allow better comparison of data sets with different characteristics. We suggest future studies to properly describe the temporal patterns in fully scientific and measurable terms that do not lead to confusion, such as variability and frequency of reproduction, using robust and fully comparable metrics.