SummaryWe present a newly introduced multiplicative based path loss model for the wireless channel. The model verified with experimental data at 2100 MHz collected across Cyprus in 6 existing microcells in urban, suburban, and rural areas. The new method uses the multiplicative least square fitting model that relates the decibel path loss to the distance with parameterized exponential‐type basis. The parameters are extracted from the real‐time measured values. The resulting path loss models apply to single‐cell arrangement with base antenna heights from 25 to 45 m and base‐to‐terminal distances from 0.1 to 2 km. The newly generated multiplicative base path loss model tested and compared with the best existing suitable models. The validity of the new model verified using relative error analysis. The new model can be used to determine accurately the path loss for microcells in the wireless coverage area as well as in the applications of data analysis.