AbstractElectrochemical conversion of underutilized biomass‐based glycerol into high‐value‐added products provides a green approach for biomass and waste valorization. Plus, this approach offers an alternative to biofuel manufacturing procedure, under mild operating conditions, compared to the traditional thermochemical routes. Nevertheless, glycerol has been widely valorized via electrooxidation, with lower‐value products generated at the cathode, ignoring the electroreduction. Here, a review of the efficient glycerol reduction into various products via the electrocatalytic reduction (ECR) process was presented. This review has been built upon the background of glycerol underutilization and theoretical knowledge about the state‐of‐the‐art ECR. The experimental understanding of the processing parameter influences towards electrochemical efficiency, catalytic activity, and product selectivity are comprehensively reviewed, based on the recent glycerol ECR studies. We conclude by outlining present issues and highlighting potential future research avenues for enhanced ECR application.