AbstractQuantum interference effects are physical manifestations of the laws of quantum mechanics and provide a tangible link between the microscopic quantum mechanical domain and the macroscopic world that we observe. These phenomena deviate greatly from classical expectations and can be difficult to understand without experimental demonstrations. Here, we suggest an illustrative and accessible means to observe and understand a purely quantum interference effect, electromagnetically induced transparency (EIT), by viewing it from the perspective of quantum information processing (QIP). We also show that NMR, with its accessibility and ability to create pseudo‐pure states suitable for qubit manipulation, is an ideal tool for EIT. This article provides a description of EIT in QIP terms, as well as an experimental demonstration of this effect on an NMR spectrometer. © 2007 Wiley Periodicals, Inc.Concepts Magn Reson Part A 30A: 236–245, 2007.