AbstractA brief description of the evolution of the making and usage of crucible and heat containing linings to the development of today eco‐designed refractories materials is offered to illustrate the gigantic steps the refractory constituency has accomplished. Eco for Ecological, Economical, Eco‐Energetical. That is fire to FIRE.To prolong Professor T. Planje's vision, the research and education needs are to be secured. This will require unified efforts of all stakeholders of our brotherhood. A brief description of FIRE's role for such a purpose is hence recalled, insisting on the implementation of the conception, design, implementation, organization approach to support the refractory industry needs for young innovators.