AbstractIndividual and societal values with respect to environmental protection have been shown to have grown significantly in the past decade and can be expected to continue to grow. As a result, companies that do not materially adopt environmental values into their corporate value systems will find their culture to be incongruent with the personal values of their employees. Under such circumstances, these employees will face the choice of three sub‐optimal options: (1) dissatisfied compliance with the corporate values; (2) resolution to change the corporate values; or (3) resignation from the organization. Those companies that are able to achieve a congruent fit between individual and organizational values will benefit from higher worker satisfaction, longer tenure and greater loyalty.