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Journal of the American Society for Information Science and Technology
Article . 2012 . Peer-reviewed
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Deriving query intents from web search engine queries

Authors: Lewandowski, Dirk; Drechsler, Jessica; von Mach, Sonja;

Deriving query intents from web search engine queries

Abstract

The purpose of this article is to test the reliability of query intents derived from queries, either by the user who entered the query or by another juror. We report the findings of three studies. First, we conducted a large‐scale classification study (~50,000 queries) using a crowdsourcing approach. Next, we used clickthrough data from a search engine log and validated the judgments given by the jurors from the crowdsourcing study. Finally, we conducted an online survey on a commercial search engine's portal. Because we used the same queries for all three studies, we also were able to compare the results and the effectiveness of the different approaches. We found that neither the crowdsourcing approach, using jurors who classified queries originating from other users, nor the questionnaire approach, using searchers who were asked about their own query that they just entered into a Web search engine, led to satisfying results. This leads us to conclude that there was little understanding of the classification tasks, even though both groups of jurors were given detailed instructions. Although we used manual classification, our research also has important implications for automatic classification. We must question the success of approaches using automatic classification and comparing its performance to a baseline from human jurors.

Keywords

LS. Search engines., L. Information technology and library technology

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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Top 10%
    influence
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    Top 10%
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Top 10%
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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
23
Top 10%
Top 10%
Top 10%
Green
bronze