ABSTRACTPrediction of viscoelastic behavior of polymers over a long‐term period is of vital importance for engineering applications. An attempt was made to uncover the interplay between the morphology and viscoelastic behavior of compatibilized polypropylene/ethylene vinyl acetate (EVA) copolymer blends in the presence of layered double hydroxide (LDH) nanoplatelets. The time–temperature superposition (TTS) principle and WLF equations were merged to obtain master curves of storage modulus at defined reference temperatures enabling prediction of storage modulus at high frequency ranges which are not experimentally measureable. Moreover, the creep compliance master curves were acquired for different reference temperatures to predict the creep compliance of nanocomposites over long period of times. It was found that the presence of LDH decreases the creep compliance at long period of times while it decreases the unrecoverable deformation of EVA domains. A simple mechanism was proposed to explain the creep and recovery behavior of samples blend at different temperatures. © 2018 Wiley Periodicals, Inc. J. Appl. Polym. Sci. 2018, 135, 46725.