AbstractValentina Croci reviews the recent work of realities:united, who first came into the spotlight in 2003 with their media facade for the Kunsthaus Graz. She highlights how recent projects, such as the Crystal Mesh for the Iluma Building in Singapore and the exterior of the C4 in Cordoba, Spain, transcend the notion of the digital facade as billboard. Lighting is dynamically applied, in order to enhance the three‐dimensional experience of architecture rather than to flatten it. Copyright © 2010 John Wiley & Sons, Ltd.