Powered by OpenAIRE graph
Found an issue? Give us feedback
downloadFull-Text
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Izvestia Ural Federa...arrow_drop_down
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
Izvestia Ural Federal University Journal. Series 1. Issues in Education, Science and Culture
Article . 2013
Full-Text: https://journals.urfu.ru/index.php/Izvestia1/article/download/832/779
Data sources: URFU Journal Systems
Claim

This Research product is the result of merged Research products in OpenAIRE.

You have already added 0 works in your ORCID record related to the merged Research product.

The pragmatics of world-modeling: what is behind the advertising slogan?

descriptionPublicationkeyboard_double_arrow_right Article 09 Oct 2013 Russian Publisher:Издательство Уральского университета. 620083, Екатеринбург, ул. Тургенева, 4Journal:Izvestia Ural Federal University Journal. Series 1. Issues in Education, Science and Culture (issn: 2227-2275, eissn: 2227-2275, Copyright policy )

The pragmatics of world-modeling: what is behind the advertising slogan?

Abstract

Кушнерук С. Л. Прагматика миромоделирования: что стоит за рекламным слоганом? / С. Л. Кушнерук, А. П. Чудинов // Известия Уральского федерального университета. Сер. 1, Проблемы образования, науки и культуры. — 2013. — № 2 (113). — С. 28-41.Статья посвящена проблеме миромоделирования в контексте прагматических задач, стоящих перед рекламистами. Текстовые миры являются моделями дискурсного понимания, адекватными для описания динамических способов пере­работки рекламного дискурса.

Кушнерук С. Л. Прагматика миромоделирования: что стоит за рекламным слоганом? / С. Л. Кушнерук, А. П. Чудинов // Известия Уральского федерального университета. Сер. 1, Проблемы образования, науки и культуры. — 2013. — № 2 (113). — С. 28-41.The article focuses on the problem of world-modeling in the context of advertisers’ pragmatic tasks. Text worlds are supposed to be models of discourse comprehension, adequate for the description of dynamic way of advertising processing.

Keywords

журналистика и массовые коммуникации; социология; искусствоведение и культурология, миромоделирование; текстовый мир; прагматика; русскоязычная реклама; англоязычная реклама; слоган; имидж торговой марки, world-modeling; text world; pragmatics; Russian advertising; English advertising; slogan; brand image, 10.02.01 – русский язык

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold