Повышение конкурентоспособности компании АО «СМАК»
Повышение конкурентоспособности компании АО «СМАК»
This article analyzed the bakery enterprise JSC SMAC in the Sverdlovsk region. During the analysis, factors influencing the competitiveness of JSC SMAK were identified. a methodology for assessing competitiveness was also implemented, based on existing groups of methods; in conclusion, recommendations for increasing the competitiveness of the company were presented.
В данной статье был выполнен маркетинговый анализ хлебобулочного предприятия АО «СМАК» в Свердловской области. В ходе анализа были выявлены факторы, оказывающие влияние на конкурентоспособность АО "СМАК". Также была осуществлена оценка конкурентоспособности предприятия. В заключении представлены рекомендации по повышению конкурентоспособности компании.
BAKERY PRODUCTS, SWOT – АНАЛИЗ, SMAK JSC, COMPETITION, АО «СМАК», COMPETITIVENESS, КОНКУРЕНЦИЯ, ХЛЕБОБУЛОЧНЫЕ ИЗДЕЛИЯ, КОНКУРЕНТОСПОСОБНОСТЬ, СТРАТЕГИЯ, SWOT-ANALYSIS, МАРКЕТИНГ, STRATEGY, MARKETING
BAKERY PRODUCTS, SWOT – АНАЛИЗ, SMAK JSC, COMPETITION, АО «СМАК», COMPETITIVENESS, КОНКУРЕНЦИЯ, ХЛЕБОБУЛОЧНЫЕ ИЗДЕЛИЯ, КОНКУРЕНТОСПОСОБНОСТЬ, СТРАТЕГИЯ, SWOT-ANALYSIS, МАРКЕТИНГ, STRATEGY, MARKETING
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