
The results of a pilot research aimed at identifying criteria for creating “successful” content are presented. The object is to identify the characteristics of a new spoken and written language based on the opinion of the users. The processes of transformation of media texts as a result of “technogenicity” and “textuality” are noted.
Представлены результаты пилотного исследования, направленного на выявление критериев создания «успешного» контента. Цель работы — обозначить характеристики нового разговорно-письменного языка на основе мнения самих пользователей. Отмечены процессы трансформации медиатекстов вследствие «техногенности» и «текстогенности».
MEDIA TEXT, COMMUNICATION SHIFT, TECHNOGENICITY, ДЕМОКРАТИЗАЦИЯ ЯЗЫКА, МЕДИАТЕКСТ, DEMOCRATIZATION OF THE LANGUAGE, TEXTUALITY, ТЕКСТОГЕННОСТЬ, КОММУНИКАЦИОННЫЙ СДВИГ, ТЕХНОГЕННОСТЬ
MEDIA TEXT, COMMUNICATION SHIFT, TECHNOGENICITY, ДЕМОКРАТИЗАЦИЯ ЯЗЫКА, МЕДИАТЕКСТ, DEMOCRATIZATION OF THE LANGUAGE, TEXTUALITY, ТЕКСТОГЕННОСТЬ, КОММУНИКАЦИОННЫЙ СДВИГ, ТЕХНОГЕННОСТЬ
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