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Проблема культурного ребрендинга Екатеринбурга

descriptionPublicationkeyboard_double_arrow_right Article 23 Mar 2022 Russian Publisher:ООО «Издательство УМЦ УПИ»

Проблема культурного ребрендинга Екатеринбурга

Abstract

В статье рассматривается проблема культурного ребрендинга Екатеринбурга в рамках программы стратегического развития города. Автор делает попытку проанализировать специфику бренда Екатеринбурга с точки зрения приоритетности его составляющих для государственных структур. При анализе выясняется, что на культурную составляющую бренда в данный момент делается меньший упор, чем на политико-экономическую.

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Keywords

УЧРЕЖДЕНИЕ КУЛЬТУРЫ, ИМИДЖ, МУЗЕЙ, РЕБРЕНДИНГ ТЕРРИТОРИЙ, КУЛЬТУРА

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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