Использование инструментов Digital-маркетинга во внутреннем маркетинге персонала
Использование инструментов Digital-маркетинга во внутреннем маркетинге персонала
Данная статья посвящена рассмотрению дефиниции «маркетинг персонала», в частности, его разграничении на внутренний и внешний маркетинг персонала, представлены инструменты digital- маркетинга, а также их возможное использование в сфере внутреннего маркетинга персонала.
This article presents the definition “personnel marketing”, “the internal personnel marketing” and “the external personnel marketing”. There are some tools of digital marketing and possible using in the field of the internal personnel marketing.
PERSONNEL MARKETING, TOOLS OF THE DIGITAL MARKETING, ИНСТРУМЕНТЫ ДИДЖИТАЛ-МАРКЕТИНГА, МАРКЕТИНГ, INTERNAL MARKETING, ВНУТРЕННИЙ МАРКЕТИНГ, МАРКЕТИНГ ПЕРСОНАЛА, DIGITAL-МАРКЕТИНГА, MARKETING, DIGITAL MARKETING
PERSONNEL MARKETING, TOOLS OF THE DIGITAL MARKETING, ИНСТРУМЕНТЫ ДИДЖИТАЛ-МАРКЕТИНГА, МАРКЕТИНГ, INTERNAL MARKETING, ВНУТРЕННИЙ МАРКЕТИНГ, МАРКЕТИНГ ПЕРСОНАЛА, DIGITAL-МАРКЕТИНГА, MARKETING, DIGITAL MARKETING
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