Маскот как инструмент маркетинговых коммуникаций в сфере детских спортивно-оздоровительных организаций Екатеринбурга
Маскот как инструмент маркетинговых коммуникаций в сфере детских спортивно-оздоровительных организаций Екатеринбурга
В статье рассматривается использование маскота как инструмента маркетинговых коммуникаций в сфере детских спортивно-оздоровительных организациях Екатеринбурга, маскоты детских спортивных клубов, проведен опрос с целью выявления эффективности применения данного инструмента маркетинга.
The article examines the use of the mascot as a marketing communication tool in the field of children's sports and recreation organizations in Yekaterinburg, mascots of children's sports clubs, a survey was conducted to identify the effectiveness of this marketing tool.
ИНСТРУМЕНТ МАРКЕТИНГОВЫХ КОММУНИКАЦИЙ, MASCOTS IN THE FIELD OF CHILDREN'S SPORTS, ТАЛИСМАНЫ В СФЕРЕ ДЕТСКОГО СПОРТА, СПОРТ, MASCOT, MARKETING COMMUNICATIONS TOOL, СРЕДСТВО ПРОДВИЖЕНИЯ, PROMOTION TOOL, МАСКОТ, СФЕРА ДЕТСКИХ СПОРТИВНО-ОЗДОРОВИТЕЛЬНЫХ ОРГАНИЗАЦИЙ, SPHERE OF CHILDREN'S SPORTS AND RECREATION ORGANIZATIONS, SPORTS, ТАЛИСМАН
ИНСТРУМЕНТ МАРКЕТИНГОВЫХ КОММУНИКАЦИЙ, MASCOTS IN THE FIELD OF CHILDREN'S SPORTS, ТАЛИСМАНЫ В СФЕРЕ ДЕТСКОГО СПОРТА, СПОРТ, MASCOT, MARKETING COMMUNICATIONS TOOL, СРЕДСТВО ПРОДВИЖЕНИЯ, PROMOTION TOOL, МАСКОТ, СФЕРА ДЕТСКИХ СПОРТИВНО-ОЗДОРОВИТЕЛЬНЫХ ОРГАНИЗАЦИЙ, SPHERE OF CHILDREN'S SPORTS AND RECREATION ORGANIZATIONS, SPORTS, ТАЛИСМАН
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