This theoretical work begins with the concept of rhizome, which Gilles Deleuze uses as a metaphor to explain the nature of knowledge, information, social relations. In other words, through this concept he tries to provide a tool through application of which we can gain some understanding of the world around us. Since the focus is on the contemporary society, concept of the rhizome is applied to information age and therefore insight is provided into all the characteristics and application of this period as defined in works of Manuel Castells. In addition, highlighted are some of the phenomena that have an impact on social dynamics, with a major focus on media platforms most prominently the Internet. Also Robert Unger's insights on the general position and role of the individual in relation to the social context are considered, and ultimately all is concluded with Byung-Chan Han's assessment of the generalized states of contemporary society.

Ovaj teorijski rad počinje od koncepta rizoma koji Gilles Deleuze koristi kao metaforu za objašnjavanje prirode znanja, informacija, društvenih odnosa, tj. kroz ovaj koncept on nastoji dati alat čijom primjenom možemo steći nekakvo razumijevanje svijeta koji nas okružuje. Budući da je fokus na suvremenom društvu koncept rizoma primijenjen je na okvire informacijskog doba te je stoga pružen uvid u sve karakteristike i implikacije ovog perioda kako ih je u svojim radovima definirao Manuel Castells. Uz to navedene su i neke od pojava koje značajno utječu na društvene dinamike, pritom s glavnim fokusom na medijske platforme, poglavito internet. Osim toga razmatrani su i uvidi Roberta Ungera na generalni položaj i ulogu pojedinca u odnosu na društveni kontekst te je u konačnici sve zaokruženo Byung-Chan Hanovom procjenom generalog stanja suvremenog društva.