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Репозиторий Белорусского аграрного технического университета
Article . 2014
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Маркетинговая стратегия мясоперерабатывающего предприятия в условиях нестабильности рынка

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2014 Belarus Russian Publisher:БГАТУ

Маркетинговая стратегия мясоперерабатывающего предприятия в условиях нестабильности рынка

Abstract

В статье раскрываются теоретические аспекты маркетинговой стратегии мясоперерабатывающего предприятия, функционирующего в условиях неопределенности Приводятся аргументы необходимости формирования условий для развития как крупных, так и малых фирм по переработке мясной продукции на основе маркетинговой стратегии, которая опирается на концепцию маркетинга взаимодействия.

Country
Belarus
Related Organizations
Keywords

мясоперерабатывающие предприятия, нестабильность рынка, маркетинговая стратегия предприятия, концепция маркетинга взаимодействия

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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    popularity
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    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green