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Article . 2019
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Cтатистические свойства оценок метода измерения ценовой чувствительности PSM

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2019 Russian Federation Russian

Cтатистические свойства оценок метода измерения ценовой чувствительности PSM

Abstract

Анализируются асимптотические свойства оценок ценовых значений, полученных методом измерения ценовой чувствительности PSM (Price Sensitivity Meter), который ориентирован на потребительский спрос, показаны их асимптотическая нормальность и состоятельность, построены доверительные интервалы. Метод апробирован на реальных данных о ценовых предпочтениях потребителей нового программного продукта, выводимого на рынок товаров производственного назначения В2В; предприятию даны рекомендации относительно установления конечной цены на товар-новинку

Country
Russian Federation
Related Organizations
Keywords

асимптотическая нормальность, ценообразование, метод измерения ценовой чувствительности

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    influence
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green