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Современные возможности рекламной кампании музыкального фестиваля в воспитании эстетического вкуса молодёжи

descriptionPublicationkeyboard_double_arrow_right Conference object 01 Jan 2015 Russian Publisher:Российский государственный профессионально-педагогический университет
Authors: Ladeyschikova, C. S.; Butorina, N. I.;

Современные возможности рекламной кампании музыкального фестиваля в воспитании эстетического вкуса молодёжи

Abstract

В настоящей статье рассматривается актуальная проблема эстетического воспитания современной отечественной молодёжи. Определена роль рекламной кампании музыкального фестиваля в формировании эстетического вкуса молодёжи. Рассмотрены современные средства рекламы (медиа- и электронные), нацеленные на успешное эстетическое воспитание, а также критерии их оценки

In this paper, the actual problem of aesthetic education of modern Russian youth. The role of the advertising campaign music festival in the formation of aesthetic taste of youth. The modern means of advertising (media and electronic), aimed at the successful aesthetic education, and the criteria for their evaluation

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Keywords

ФОРМИРОВАНИЕ ЭСТЕТИЧЕСКОГО ВКУСА, MEDIA ADVERTISING, ЭЛЕКТРОННЫЕ СРЕДСТВА РЕКЛАМЫ, THE AESTHETIC TASTE OF YOUTH, EDUCATION OF AESTHETIC TASTE, ELECTRONIC ADVERTISING MEDIA, МУЗЫКАЛЬНЫЕ ФЕСТИВАЛИ, ЭСТЕТИЧЕСКИЙ ВКУС МОЛОДЕЖИ, РЕКЛАМНЫЕ КАМПАНИИ, ADVERTISING CAMPAIGN, ВОСПИТАНИЕ ЭСТЕТИЧЕСКОГО ВКУСА, МЕДИА-СРЕДСТВА РЕКЛАМЫ, MUSIC FESTIVAL

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green