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Institutional repository of Russian State Vocational Pedagogical University
Book . 2015
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Управление конкурентоспособностью брендов : монография

descriptionPublicationkeyboard_double_arrow_right Book 17 Sep 2015 Russian Federation Russian Publisher:Российский государственный профессионально-педагогический университет

Управление конкурентоспособностью брендов : монография

Abstract

В монографии рассматриваются теоретико-методологические аспекты обеспечения конкурентоспособности брендов на рынках потребительских товаров. Исследована эволюция взглядов на социально-экономическую сущность брендов, обобщены и систематизированы существующие методические подходы к формированию системы управления конкурентоспособностью бренда. Определены факторы, оказывающие влияние на конкурентоспособность бренда, представлены методики определения конкурентных преимуществ брендов и анализа влияния факторов конкурентоспособности на долю рынка бренда. Работа может представлять интерес для широкого круга читателей, преподавателей и студентов маркетинговых и экономических специальностей

Country
Russian Federation
Related Organizations
Keywords

КОНКУРЕНТОСПОСОБНОСТЬ БРЭНДОВ, КОНКУРЕНТОСПОСОБНОСТЬ ПРОДУКЦИИ, БРЭНД, МАРКЕТИНГ, БРЭНДИНГ, УПРАВЛЕНИЕ БРЕНДАМИ, БРЕНДИНГ, РЫНОК ПОТРЕБИТЕЛЬСКИХ ТОВАРОВ, БРЕНД

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green