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Institutional repository of Russian State Vocational Pedagogical University
Article . 2025
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Десять правил эффективного общения

descriptionPublicationkeyboard_double_arrow_right Article 09 Jul 2025 Russian Federation Russian Publisher:Уральский государственный педагогический университет

Десять правил эффективного общения

Abstract

В статье содержится перевод фрагмента из книги "Слова, которые работают" известного американского специалиста по политической коммуникации Ф. Лунца. В ней он формулирует десять правил успешной политической и рекламной коммуникации.

Country
Russian Federation
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Keywords

ПОЛИТИЧЕСКИЕ КОММУНИКАЦИИ, ПРАВИЛА ОБЩЕНИЯ, ПОЛИТИЧЕСКИЕ ДЕЯТЕЛИ, РЕКЛАМНЫЕ СЛОГАНЫ, ЛИНГВИСТИКА ТЕКСТА, РЕКЛАМА, РЕКЛАМНЫЕ КОММУНИКАЦИИ, ЭФФЕКТИВНОСТЬ ОБЩЕНИЯ, ЯЗЫКОЗНАНИЕ, ПОЛИТИЧЕСКАЯ ЛИНГВИСТИКА

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    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green