Name: Язык рекламы
Creator: Minsabirova, V. N.
Keywords: STYLISTIC DEVICES, ADVERTISING INFORMATION, ALLUSION, ЦЕЛЬ РЕКЛАМЫ, КАЛАМБУР, REPEAT, ЯЗЫКОВЫЕ ПРИЕМЫ, THE PURPOSE OF ADVERTISING, LINGUISTIC TECHNIQUES, ЯЗЫК РЕКЛАМЫ

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2015 Russian Publisher:РГППУ

Authors: Minsabirova, V. N.;

Язык рекламы

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Abstract

Advertisement is currently viewed as a sub-style which developed from the official and business, and journalistic styles. The article describes aims, kinds and linguistic techniques to create advertisements. The author says that to write advertising texts one should know the language, its stylistic features, as well as different tactics and techniques aimed at achieving advertising effectiveness.

Рассматривается современное представление о рекламе как подстиле, сформировавшемся на стыке официально-делового и публицистического стилей. Описываются цели, виды, а также языковые приемы создания рекламы. Указывается, что для создания рекламных текстов необходимо знание языка, его стилистических особенностей, а также различных тактик и приемов, направленных на достижение эффективности рекламы.

Related Organizations

Ural State Pedagogical University
Russian Federation
Russian State Vocational Pedagogical University
Russian Federation

Keywords

STYLISTIC DEVICES, ADVERTISING INFORMATION, ALLUSION, ЦЕЛЬ РЕКЛАМЫ, КАЛАМБУР, REPEAT, ЯЗЫКОВЫЕ ПРИЕМЫ, THE PURPOSE OF ADVERTISING, LINGUISTIC TECHNIQUES, ЯЗЫК РЕКЛАМЫ, ЦИТАЦИЯ, РЕКЛАМА, LANGUAGE OF ADVERTISING, ЗАГОЛОВОК, ADVERTISING, METAPHOR, PUN, CITATION, РЕКЛАМНАЯ ИНФОРМАЦИЯ, SLOGAN, АЛЛЮЗИЯ, ПОВТОР, СЛОГАН, МЕТАФОРА, СТИЛИСТИЧЕСКИЕ ПРИЕМЫ, TITLE

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