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Institutional repository of Russian State Vocational Pedagogical University
Conference object . 2023
Data sources: Institutional repository of Russian State Vocational Pedagogical University
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Информационное сопровождение деятельности Уральского гуманитарного института: контент-анализ социальных сетей

descriptionPublicationkeyboard_double_arrow_right Conference object 08 Jun 2023 Russian Publisher:УрФУ

Информационное сопровождение деятельности Уральского гуманитарного института: контент-анализ социальных сетей

Abstract

В статье рассматривается характер электронных коммуникаций Уральского гуманитарного института УрФУ в социальных сетях. Авторами проведен контент-анализ более 300 постов, на его основе описано наполнение, даны портретные характеристики аудитории. После выявления сходств и различий в позиционировании были разработаны рекомендации по оптимизации работы социальных каналов и повышению охвата.

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Keywords

ПРОДВИЖЕНИЕ, КОНТЕНТ-АНАЛИЗ, ЭЛЕКТРОННЫЕ КОММУНИКАЦИИ, ЦЕЛЕВАЯ АУДИТОРИЯ, СОЦИАЛЬНЫЕ СЕТИ

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average