
The article considers the image as a cultural phenomenon. The main periods of the formation of ideas about the image in the world and Russian history are determined. Preprofile preparation is highlighted and justified as one of the first and main stages of image formation.
В работе рассмотрен имидж как культурологический феномен. Определены основные периоды становления представлений об имидже в мировой и отечественной истории. Выделена и обоснована предпрофильная подготовка как один из первых и основных этапов формирования имиджа.
ИМИДЖ ПРОФЕССИИ, ИМИДЖ, ПРЕДПРОФИЛЬНАЯ ПОДГОТОВКА, IMAGE, IMAGE OF THE PROFESSION, PRE-PROFILE TRAINING
ИМИДЖ ПРОФЕССИИ, ИМИДЖ, ПРЕДПРОФИЛЬНАЯ ПОДГОТОВКА, IMAGE, IMAGE OF THE PROFESSION, PRE-PROFILE TRAINING
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