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Institutional repository of Russian State Vocational Pedagogical University
Book . 2015
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Основы маркетинга : монография

descriptionPublicationkeyboard_double_arrow_right Book 03 Sep 2015 Russian Publisher:Российский государственный профессионально-педагогический университет

Основы маркетинга : монография

Abstract

Отражена авторская позиция относительно содержания маркетинга, его основных функций, методов и инструментов. Монография может быть рекомендована студентам, изучающим дисциплину «Маркетинг», а также научным сотрудникам, преподавателям высшей и средней профессиональной школы, аспирантам, маркетологам, предпринимателям и руководителям различных отраслей экономики

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Keywords

УПРАВЛЕНИЕ ТОВАРОМ, ТОВАРНАЯ ПОЛИТИКА, ПОТРЕБИТЕЛЬСКИЕ РЫНКИ, ПОКУПАТЕЛЬСКОЕ ПОВЕДЕНИЕ ПОТРЕБИТЕЛЕЙ, ПОЗИЦИОНИРОВАНИЕ ТОВАРА, МАРКЕТИНГОВАЯ СРЕДА, МАРКЕТИНГОВАЯ ИНФОРМАЦИЯ, СЕГМЕНТИРОВАНИЕ РЫНКА, МАРКЕТИНГОВАЯ ДЕЯТЕЛЬНОСТЬ, МАРКЕТИНГОВЫЕ ИССЛЕДОВАНИЯ, ФОР

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    popularity
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green