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Апелляция к концепту вреда в дискурсе социальной рекламы

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2016 Russian Publisher:Уральский государственный педагогический университет

Апелляция к концепту вреда в дискурсе социальной рекламы

Abstract

В статье рассматривается концепт вреда как средство воздействия в рекламном тексте.

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Keywords

СОЦИАЛЬНЫЕ ЯВЛЕНИЯ, КОНЦЕПТЫ, ВОЗДЕЙСТВИЕ РЕКЛАМЫ, КОГНИТИВНАЯ ЛИНГВИСТИКА, НЕГАТИВНЫЕ ЯВЛЕНИЯ, РЕКЛАМНЫЕ КОММУНИКАЦИИ, РЕКЛАМНЫЕ ТЕКСТЫ, НЕГАТИВНОЕ ОТНОШЕНИЕ, РЕКЛАМНЫЙ ДИСКУРС, ПСИХОЛОГИЧЕСКИЕ АСПЕКТЫ, РОССИЯ, ЯЗЫКОВОЕ СОЗНАНИЕ, СОЦИОЛОГИЧЕСКИЕ АСПЕКТЫ, ЯЗЫК РЕКЛАМЫ, ЛИНГВИСТИКА ТЕКСТА, СОЦИАЛЬНАЯ РЕКЛАМА, ЯЗЫКОЗНАНИЕ

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    influence
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green