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Сторителлинг как символическая информационно-коммуникативная технология

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2015 Russian Publisher:Уральский государственный педагогический университет

Сторителлинг как символическая информационно-коммуникативная технология

Abstract

В статьи раскрыты концептуальные положения технологии сторителлинга как информационно-коммуникативной технологи. Проанализировано символическое наполнение рекламной истории американского автоконцерна "Chrysler" как примера использования информационно-коммуникативной технологии сторителлинга.

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Keywords

РАССКАЗЫВАНИЕ ИСТОРИЙ, ИКТ, ТЕХНОЛОГИИ СТОРИТЕЛЛИНГА, СОЕДИНЕННЫЕ ШТАТЫ АМЕРИКИ, СМИ, СРЕДСТВА МАССОВОЙ ИНФОРМАЦИИ, НАРРАТОЛОГИЯ, АВТОКОНЦЕРНЫ, США, МЕДИАДИСКУРС, МИФОДИЗАЙН, НАРРАТИВНЫЕ КОММУНИКАЦИИ, CHRYSLER, АВТОКОНЦЕРН, АРХЕТИПИЧЕСКИЕ ОБРАЗЫ, НАРРАТИВЫ, ИНФОРМАЦИОННО-КОММУНИКАЦИОННЫЕ ТЕХНОЛОГИИ, СТОРИТЕЛЛИНГ, МИФОПОСЛАНИЯ, ЛИНГВИСТИКА ТЕКСТА, РЕКЛАМНЫЕ ИСТОРИИ, МИФОТЕХНОЛОГИИ, ЯЗЫКОЗНАНИЕ

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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green