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Продавай! Покупай! Применение семиолингвистики в печатной рекламе

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2016 Russian Publisher:Уральский государственный педагогический университет

Продавай! Покупай! Применение семиолингвистики в печатной рекламе

Abstract

В статье содержится перевод фрагмента из книги А. С. Харриса "Манипуляция в семиолингвистике". В ней он проводит лингвистический и коммуникативный семиотический анализ печатной рекламы.

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Keywords

ЯЗЫКОВЫЕ ЕДИНИЦЫ, СЕМИОТИКА, СОЕДИНЕННЫЕ ШТАТЫ АМЕРИКИ, ЛИНГВИСТИЧЕСКИЙ АНАЛИЗ, ЯЗЫКОВЫЕ МАНИПУЛЯЦИИ, РЕКЛАМНЫЕ КОММУНИКАЦИИ, КОММУНИКАТИВНЫЙ СЕМИОТИЧЕСКИЙ АНАЛИЗ, СЕМИОЛИНГВИСТИКА, РЕКЛАМНЫЕ ТЕКСТЫ, РЕКЛАМНЫЙ ДИСКУРС, МАНИПУЛЯТИВНОЕ ВОЗДЕЙСТВИЕ, США, ЯЗЫК РЕКЛАМЫ, ЛИНГВИСТИКА ТЕКСТА, ЯЗЫКОЗНАНИЕ, ПЕЧАТНАЯ РЕКЛАМА

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    popularity
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    influence
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green