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Переводческий аспект продвижения российских косметических брендов через англоязычные информационные платформы

descriptionPublicationkeyboard_double_arrow_right Thesis 01 Jan 2020 Russian

Переводческий аспект продвижения российских косметических брендов через англоязычные информационные платформы

Abstract

Данная выпускная квалификационная работа рассматривает переводческий аспект продвижения российских косметических брендов через англоязычные платформы. Автор поставил цель представить набор вариантов переводов русскоязычной рекламы парфюмерных компаний, которые могут быть опубликованы на англоязычных информационных ресурсах. Результатом работы стало портфолио, которое может быть представлено потенциальному работодателю.

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Keywords

ПАРФЮМЕРНАЯ ПРОДУКЦИЯ, НАТИВНАЯ РЕКЛАМА, РУССКИЙ ЯЗЫК, МЕЖКУЛЬТУРНЫЕ КОММУНИКАЦИИ, АНГЛИЙСКИЙ ЯЗЫК, РЕКЛАМНЫЕ ТЕКСТЫ, ПЕРЕВОДЧЕСКИЙ АНАЛИЗ

  • BIP!
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    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green