Формирование средств маркетинговых коммуникаций машиностроительных предприятий
Формирование средств маркетинговых коммуникаций машиностроительных предприятий
В данной работе предлагается методика формирования сетевых и несетевых средств маркетинговых коммуникаций машиностроительных предприятий на основе их целей, отрасли деятельности и целевых аудиторий. In this paper, we propose a methodology for the formation of network and non-network marketing communications of machine-building enterprises based on their goals, industry, and target audiences.
- Kharkiv Polytechnic Institute Ukraine
marketing communications, target audience, целевая аудитория, engineering industry, machine-building enterprises, рыночная деятельность, means of marketing communications, отрасль машиностроения, цели маркетинговых коммуникаций, goals of marketing communications
marketing communications, target audience, целевая аудитория, engineering industry, machine-building enterprises, рыночная деятельность, means of marketing communications, отрасль машиностроения, цели маркетинговых коммуникаций, goals of marketing communications
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