О логике и перспективах междисциплинарной интеграции новой институциональной экономики и маркетинга
О логике и перспективах междисциплинарной интеграции новой институциональной экономики и маркетинга
Проанализированы теоретические воззрения отечественных и зарубежных ученых на природу, характер и механизмы взаимосвязи маркетинга и экономической теории. Обоснована приоритетность и конкретные направления междисциплинарной интеграции маркетинга и новой институциональной экономической теории. Theoretical approaches of domestic and foreign scholars to the nature, character and mechanisms of relationship between marketing and economic theory are analyzed. Priority and specific trends of interdisciplinary integration of marketing and new institutional economic theory are grounded.
- Kharkiv Polytechnic Institute Ukraine
interdisciplinary integration, marketing, новая институциональная экономика, междисциплинарная интеграция, new institutional economics, social sciences, маркетинг, социальные науки
interdisciplinary integration, marketing, новая институциональная экономика, междисциплинарная интеграция, new institutional economics, social sciences, маркетинг, социальные науки
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