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Electronic Library Sukhoi State Technical University of Gomel
Article . 2024
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Влияние скрытой рекламы на потребительские предпочтения современной молодежи

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2024 Russian Publisher:ГГТУ им. П.О. Сухого

Влияние скрытой рекламы на потребительские предпочтения современной молодежи

Abstract

Реклама – один из важнейших инструментов маркетинга и продаж, используемых компаниями для привлечения клиентов и увеличения продаж своих товаров и услуг. В условиях, когда все больше компаний делят рынки с похожими товарами, реклама стала одним из основных способов выделиться на фоне конкурентов. Раскрыто влияние рекламы на потребительские предпочтения современной молодежи.

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Keywords

Скрытая реклама, Потребители, Потребительские предпочтения, Потребительский выбор

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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    popularity
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green