
В статье рассматриваются предприятия гостиничного хозяйства Республики Беларусь как структурный элемент материально-технической базы туристско-рекреационного комплекса страны. Показаны итоги анализа работы гостиниц на основании качественных (результаты маркетинговых исследований) и количественных (статистических) показателей. Найдена средняя оценка и определен уровень качества, что дает возможность наглядно представить, насколько (в процентах) реализован данный параметр. Обозначены сильные и слабые стороны работы индустрии гостеприимства. The article considers the enterprises of the hotel industry of the Republic of Belarus as a structural element of the material and technical base of the country's tourist and recreational complex. The results of the analysis of the work of hotels on the basis of qualitative (results of marketing research) and quantitative (statistical) indicators are shown. The average score is found and the quality level is determined, which makes it possible to visualize how (in percent) this parameter is implemented. The strengths and weaknesses of the hospitality industry are outlined.
Гостиничный комплекс, Маркетинг туристических услуг, Hospitality industry, Load factor, Индустрия гостеприимства, Tourism services marketing, Коэффициент загрузки, Hotel complex
Гостиничный комплекс, Маркетинг туристических услуг, Hospitality industry, Load factor, Индустрия гостеприимства, Tourism services marketing, Коэффициент загрузки, Hotel complex
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