
This paper offers a general characterization of the principal direction in which the «light / darkness» family has been considered at the end of the XX beginning of the XXI century. It is proposed that this development is seen in the direction from etymological to semantic gender, text centric and rhetorical approaches. The latter split up into rhetorical criticism and rhetorical metaphorology is paid special attention to.
В статье рассматриваются основные направления исследований семантической сферы «свет/тьма» в конце XX начале XXI вв.: от этимологического, семантического, гендерного, контекстуально-обусловленного до риторического. Особое внимание уделяется последнему в его поэтапном развитии от собственно-риторического к риторической критике и риторической метафорологии.
СЕМАНТИЧЕСКАЯ СФЕРА, РИТОРИЧЕСКАЯ КРИТИКА, РИТОРИЧЕСКАЯ МЕТАФОРОЛОГИЯ, ИНТЕНЦИЯ, КУЛЬТУРНЫЕ СТЕРЕОТИПЫ, АРХЕТИПИЧНЫЕ МЕТАФОРЫ, ПЕРСУАЗИВНОЕ ВОЗДЕЙСТВИЕ, ДИСКУРС, ПОЛИТИЧЕСКАЯ КОММУНИКАЦИЯ
СЕМАНТИЧЕСКАЯ СФЕРА, РИТОРИЧЕСКАЯ КРИТИКА, РИТОРИЧЕСКАЯ МЕТАФОРОЛОГИЯ, ИНТЕНЦИЯ, КУЛЬТУРНЫЕ СТЕРЕОТИПЫ, АРХЕТИПИЧНЫЕ МЕТАФОРЫ, ПЕРСУАЗИВНОЕ ВОЗДЕЙСТВИЕ, ДИСКУРС, ПОЛИТИЧЕСКАЯ КОММУНИКАЦИЯ
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