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Проблемы корпоративного маркетингового управления развитием туристического комплекса России

Проблемы корпоративного маркетингового управления развитием туристического комплекса России

Abstract

The article considers the considerable potential in the development of theory and practice of corporate management of the Russian tourist complexs competitiveness. Aiming at its implementation, the authors substantiate the need to solve a number of key problems and first a systemic presentation of tourist complex as an object of corporate management, its organizational and economic limits; higher competitiveness of tourist organisations and the complexs infrastructure objects; a fuller reflection of social and economic indicators of the Russian tourist complexs development in the federal and regional statistics.

В статье рассмотрен значительный потенциал в развитии теории и практики корпоративного управления конкурентоспособностью туристического комплекса России. Для его реализации обоснована необходимость решения ряда ключевых проблем и, прежде всего, системное представление туристического комплекса как объекта корпоративного управления, его организационных и экономических границ; повышение конкурентоспособности туристских организаций и инфраструктурных объектов комплекса; более полное отражение социальных и экономических показателей развития туристического комплекса России в федеральной и региональной статистике

Keywords

ИНДУСТРИЯ ТУРИЗМА, ИНФОКОММУНИКАЦИОННЫЕ СИСТЕМЫ, КОНКУРЕНТОСПОСОБНОСТЬ, КОРПОРАТИВНОЕ СТРАТЕГИЧЕСКОЕ УПРАВЛЕНИЕ, ТУРИСТИЧЕСКИЙ КОМПЛЕКС, РЫНОК ТУРИСТСКИХ УСЛУГ, ТУРИСТСКИЕ ФИРМЫ, СИСТЕМНОСТЬ УПРАВЛЕНИЯ, СТАТИСТИЧЕСКАЯ ОТЧЕТНОСТЬ, СТОИМОСТЬ ТУРИСТСКИХ УСЛУГ

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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold