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Russian journal of linguistics: Vestnik RUDN
Article . 2012
Data sources: CyberLeninka - Russian open access scientific library
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Лексические особенности современных французских рекламных печатных текстов сквозь призму лингвокультурологии

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2012 Russian Publisher:Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования «Российский университет дружбы народов»Journal:Вестник Российского университета дружбы народов. Серия: Лингвистика (issn: 2312-9182, eissn: 2312-9212, Copyright policy )

Лексические особенности современных французских рекламных печатных текстов сквозь призму лингвокультурологии

Abstract

В статье путем лингвокультурологического анализа лексических особенностей современных французских печатных рекламных текстов выявляются сведения, затрагивающие проблему исследования французского национального характера.

In the article on the basis of lingvocultural analysis of the lexical features in modern French printed advertising, some problems of concept French national character are defined.

Keywords

ФРАНЦУЗСКИЙ НАЦИОНАЛЬНЫЙ ХАРАКТЕР, ЛЕКСИЧЕСКИЕ ОСОБЕННОСТИ, ПЕЧАТНЫЕ РЕКЛАМНЫЕ ТЕКСТЫ

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold